Logo Assignment

 9/5/2023

Digital Media

Prof. Gutierrez


Logo Project


Four words/abbreviations that I identify with are:

  • Sunny

  • Loyal

  • Goofy

  • Y2k


I did some sketches for a possible logo:




These two were my favorite of the sketches I drew, and I chose the dog logo to personalize and vectorize.

After I went into Illustrator, I initially just went in with the Paintbrush tool and things were not looking good:

Then I used the Ellipse tool and my logo still wasn’t turning out. It looks more like a reindeer or an indie clothing company's logo, but that's not what I'm going for. At this point, I thought there was no way I was going to be able to make an ‘ok’ logo:

I need to use the tutorials on CANVAS to refresh my memory about how to trace/actually use the mutually beneficial tools on Illustrator, instead of just using one medium. I really didn’t want to submit the previous logos as my assignment. So far this is embarrassing, but I’m not giving up and I know that I can produce something much better. 


To be continued…

9/7/2023


This is my final logo:













I used these tutorials: https://www.youtube.com/watch?v=n_-ygXZUq3U 

https://www.youtube.com/watch?v=osJXMasdEv0&t=105s

https://www.youtube.com/watch?v=gyLSZIbXI0g


Reflection/review: It's not the best logo ever, but I'm proud of myself because this assignment was a challenging one for me. My situation was looking hopeless initially, but I'm glad the final version follows the guidelines behind a logo: 'Simple, Memorable, Timeless, Versatile, Appropriate, and Universal.' 


Vertical Positive Business Card:















Horizontal Negative Business Card:



















Mapping 3D Objects: 

(This took me an embarrassing amount of time to complete; it really was quite simple when I actually understood the tools) 


This hemisphere was my first attempt:










Practically, this reminds me of a snow globe. If my logo was turned upside down, it could be a bowl too.


Next, this 3D star could be a pendant:














For my third object, I tried to make a pet food bowl:













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